Several months ago, we bought milk at Costco. Big mistake. The jugs had a cool new design to them, shaped more like a square-ish cylinder than a standard milk jug shape. After we finished the milk jug, we promised never to buy milk from Costco again because 75% of the milk from the container landed on the kitchen counter — and not in the glass or in the cereal bowl like its supposed to! It’s the only time I’ve ever called a consumer product hotline and complained. Walmart/Costco will give you its reasons for the change: innovative design, lower production costs and more efficiency for stacking, shipping and storing in their stores – and yet it defeated the entire purpose of transporting milk easily from the container to the cereal bowl. Design fail.
Costco chose style, efficiency and saving money over function and purpose – and thus, defeated the purpose and missed the point of milk containers. Much like many of our churches in North America. Costco milk containers may be the modern-day equivalent to the new wine/new wineskin paradigm Jesus spoke about. It’s not about the container that matters most to Jesus. It’s about the milk.